Behind the Brand: Emily Howe of Petals Couture
Every year, after the New Year’s Eve celebrations have subsided, Dallas wedding vendors brace themselves for a wave of inquiries from voracious women known as the “Christmas Brides”. These women, recently engaged and armed with pinterest boards and magazine clippings, are searching for what every Dallas woman wants: the best, the newest, and the hottest.
We are in love with Emily Howe, owner of Petals Couture – a chic upscale flower boutique in McKinney, TX. She’s sweet-as-sweet-tea, up on all the trends, and (surprisingly) down to earth. We can not stress enough how laid-back and amazing she is.
She refuses (yep, refuses) to straight-up copy a design off a photo (hallelujah) insisting you’ll love your florals much more if they are lovingly selected and personally arranged. That means, if you find something you love, she’ll one-up it!
The Texas Tech grad is incredibly genuine and giving. She interned with Jordan Payne Events back in the day and uses her soft nature and learned planning skills to soothe anxious brides-to-be (and their planners)! You’ll absolutely love her. Pinky promise.
…aaaand, did you think we’d forget? Below are Emily Howe’s favorite things!
1- Clothing Brand: Ann Taylor / Ann Taylor Loft. “I love fashion and I think I’m much more traditional”.
2- Place to Eat: Square Burger in McKinney. “Their Mac & Cheese–Oh my god!”
3- Place to Shop: Watters Creek in Allen or the Historic Downtown McKinney. “I love going there”
4- Drink: “I don’t drink coffee, at all… I’m really bad about Root Beer and Coke!”
5- Piece of Jewelry – well, maybe her gorgeous new engagement ring!!! The day we visited her store Emily got engaged! Woo!!! Congrats to the lucky guy!
Be sure to check out Petals Couture on Facebook or on their website by clicking here
The Comments
Chelsey Arnal
Great article on Emily!
Dorly Cue
> Chelsey ArnalThanks Chelsey! She’s pretty cool. McKinney is lucky to have her (and so close)!
Kathy Sidney
We’ve had Emily as our florist for both my son and daughter’s weddings within the last two years. The flowers were gorgeous! Emily was amazingly professional and so very talented! We would recommend her without reservation!
Dorly Cue
> Kathy Sidney2 weddings in 2 years! Y’all were busy. We’ve never heard a negative feedback of Petals Couture. Thanks for the feedback Kathy!